A passion for sports is in Daina Falk’s blood.
She grew up at sporting events and around professional athletes who were clients of her father, David Falk, a pioneer of the sports agent industry. She took this passion to Duke University, where she played on the Women’s Club Tennis Team and was a devoted Cameron Crazy.
While at Duke, Daina pursued two other passions—art and food. She lived in Florence and Paris and studied the arts—both fine and culinary. Taking cooking classes while immersed in European culture cemented a lifelong interest in food—both eating and cooking it. Daina came to believe that food wasn’t just a hobby but was an important cultural component of a sports spectator’s experience everywhere in the world.
As much as she wanted to continue to cook and eat the kinds of spectator-friendly foods she had grown up loving and enjoyed overseas, Daina quickly saw that with her college playing days over, adjustments to her favorite foods had to be made. She embarked on a journey of healthy eating, which helped her lose 60 pounds.
Returning to the United States with a new perspective, she created Hungry Fan®, a brand marrying sports, food and sports fan culture, so she could share her new perspective with fellow sports fans.
She’s also in demand as a celebrity cook on various television programs (Late Night with Seth Meyers and The Today Show for example) and in person for professional sports teams, for whom she also serves as a tailgating judge at special events.
Daina’s first cookbook hit bookshelves in August 2016 and is a #1 Bestseller on Amazon.com in Tailgating Cooking. Published by Time Inc., the game day cookbook features her own Fangating™ recipes and those she’s collected from Olympians and professional athletes such as Michael Jordan, LeBron
James, Andre Agassi, Boomer Esiason and Robert Griffin III.