Super Bowl, By the Numbers

Hungry Fan
January 23, 2017
In anticipation of Super Bowl 51, we're taking a look back at just how much money fans at Levi's Stadium spent on Super Bowl Sunday food, wine and beer.

Super Bowl Sunday in America is--hands down--the biggest sports day of the year. And Super Bowl 50 fans at Levi's Stadium did not disappoint with their consumption of food, drink and even souvenirs last year.

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Just about a year ago, just over 71,000 fans descended upon Levi's Stadium--home of the San Francisco 49'ers--for Super Bowl 50. Not surprisingly given the locale, one of the most popular beverages consumed on Super Bowl Sunday 2016 was wine. According to ESPN.com, stadium-goers consumed 8,000 glasses of wine. They all spent a pretty penny on wine and food, averaging $87.57 per person, second only to Super Bowl Sunday stadium-goers are MetLife Stadium for Super Bowl XLVIII in 2014. (No shock there, given the general absurdity of food and drink prices in New York. Take it from me, a New Yorker for the last 6 years).

According to CBSSports.com, Levi Stadium-goers bought 26,000 hot dogs, 1,000 crab sandwiches and 1,000 vegan hot dogs. (Sounds about right...California. [I also lived there for several years as well]).

The top-selling drink? Domestic beer, which sold for $13 a cup. The close second? Water. That sold for $7. (Yes, $7).

If you factor in the amount of money that fans at Levi's Stadium spent on Super Bowl 50 souvenirs, which was an average of $64.71 per person according to the Sports Business Journal, then on average, fans that day spent an average of $152.28 per person. Multiply that by 71,088 fans (total headcount) and you've got $10.83 million. Sounds like a good haul, Levi's Stadium.

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Super Bowl 51, which is two weeks away, takes us to NRG Stadium in Houston. There's a saying that "everything's bigger in Texas." We'll just have to see if this rings true when we soon tally the spending stats for Super Bowl 51 attendees.

Have a happy and yummy Super Bowl Sunday, everyone!